Why consumer intent is more powerful than demographics. A disproportionate share of middleaged consumers are shopping online. More than eightin10 global respondents 83% say they completely or somewhat trust the. The secret to finding the best online shoppers is to find out the specific niche demographics where someone fits. The year 20 will be remembered as the one in which china surpassed the us as the worlds largest digital retail market. Statistics on online shopping in italy demographics. In a recent report, bi intelligence breaks down the demographics of u. The final group, those who interact with others regularly, may not be the most technically savvy, but they are the most dedicated and loyal demographic of online shoppers there is. Global nielsen news and insights delivered directly to your inbox. A 2015 survey showed customers spending almost 60% of their.
This statistic shows the penetration rate of online shoppers in china from 2009 to 2010, with a forecast until 2015. Global ecommerce sales, trends and statistics 2015. The data are stored in text files and provided here as windows selfextracting zip files executables and gzip files. Ecommerce and the demographics of online shoppers further. Pdf consumption dynamics and demographics effect on food. It is the source of detailed statistical information on purchased quantities, expenditure and nutrient intakes derived. This statistic displays the forecast number of digital shoppers in the.
Shoppers also spent less per visit compared with the same period last year. The demographics of who shops online and on mobile devices. Bi intelligence breaks down the demographics of us online and mobile shoppers by gender. China penetration rate of online shoppers up to 2015. The authors considered demographic characteristics of male shoppers as one. Learn how the world bank group is helping countries with covid19 coronavirus. Population estimates, american community survey, census of population and housing, current population survey, small area health insurance estimates, small area income and poverty estimates, state and county housing unit estimates, county business patterns, nonemployer statistics, economic census, survey of. Statista forecasts that consumers will spend almost a trillion online in 2023 in the u.
Gen x and baby boomers present a huge opportunity for online retailers. Pdf assessing the consumers propensity for online shopping. Online shoppers share of banked population indonesia 20172022 percentage of online buyers in the last three months in spain 2016, per region u. Keep in mind these interesting ecommerce statistics when emailing and marketing to your usbased shoppers. Uptodate interactive charts to answer all your questions about black friday so you can be be better prepared for one of the years biggest days for businesses. For more detail and insight, download nielsen s global corporate sustainability report.
Marketers who rely only on demographics to reach consumers risk missing more. In a recent report, bi intelligence breaks down the demographics of us online and mobile shoppers by gender, age, income, and education. This statistic shows the life stage of convenience store shoppers in the united kingdom uk in 2015. The age demographics of who shops online and on mobile. Ecommerce will be the largest retail channel in the world in just two years, according to projections. Back in 2015, frequent shoppers only made up 20% of the total population, whereas in january 2019 they make up almost 70%. Ecommerce statistics say theyre spending more in online stores than physical stores for the first time in history.
Impact of demographic factors of consumers on online shopping behaviour 44 purchases from internet by just looking at price, but ultimately may land up paying more due to transaction cost. Americans spend 64% of their shopping budget instore, and 36%. Bi intelligence when it comes to online shopping, women are now more likely than men to reach for their smartphones and tablets to research. Demographics of the online grocery shopper by douglas karr on martech zone. File format information is provided in the population data dictionary. Mobile ecommerce stats in 2019 and the future online shopping trends of. Power your gis with global demographic, spending, lifestyle, and business data. The surprising demographics of who shops online and on. Article pdf available september 2015 with 1,284 reads. The most credible advertising comes straight from the people we know and trust. Modelling of male shoppers behavior in shopping orientation context. Search thousands of data attributes for over countries using the data browser.
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